{"title":"27 87 Perfumes","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e27 87\u003c\/strong\u003e – \u003cem\u003eZeitgenössische Düfte aus Barcelona\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003e27 87 Perfumes ist ein modernes Nischenparfumhaus aus Barcelona, das für seine klare, avantgardistische Duftästhetik bekannt ist. Die Marke verbindet hochwertige Rohstoffe mit innovativen Duftstrukturen und schafft Parfums, die bewusst anders sind: frisch, mutig, urban und voller Charakter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003eJeder Duft von 27 87 erzählt eine Geschichte der Gegenwart – inspiriert von Lifestyle, Emotionen und Momenten, die unsere moderne Welt prägen. Die Kollektion umfasst ikonische Kreationen wie Hamaca, Wandervogel, Genetic Bliss und #hashtag, die für ihre außergewöhnliche Balance aus Minimalismus und Tiefe geschätzt werden.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"27-87-perfumes-hashtag","title":"27 87 Perfumes - #hashtag","description":"\u003cp\u003e#hashtag, a perfume that accompanies us with its scent in our daily capturing, holding, and sharing. #hashtag is the inspiration for captured moments and future posts, giving them a very personal touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow #hashtag smells\u003c\/strong\u003e\u003cbr\u003eSomalian frankincense and Moroccan cedarwood blend with floral notes of iris and violet leaves. These rather traditional fragrances are unusually combined with aldehydes, typically found in fabric softeners and not in fine perfumery. They give the scent its metallic, digital touch and lend #hashtag a uniqueness that perfectly matches our time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Philosophy\u003c\/strong\u003e\u003cbr\u003eA fragrance is the most subtle way to express one's personality. Choosing one is therefore a very intimate act. A scent says a lot about who you are, how you feel, and how you want to be perceived by others. Therefore, the perfumes are not labeled \"for him\" or \"for her,\" but every person, regardless of gender, should impartially decide for themselves which scent they like best. World-renowned perfumers work here under the motto: \"Carte Blanche\": \"absolute freedom\" in the selection of ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design\u003c\/strong\u003e\u003cbr\u003eEach 27 87 Eau de Parfum is unique, and so is the design of each package. Each decoration expresses the inspiration, emotion, or ingredients of the respective fragrance. The bottle design, however, is contemporary and simply white, so that the essential, the fragrance, can be perfectly highlighted. The simple, yet uniquely fine lines of the consistently same bottle shape also characterize the connection between tradition and modernity.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026218319,"sku":"29401","price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/hashtag87ml.jpg?v=1764059702"},{"product_id":"27-87-perfumes-wandervogel","title":"27 87 Perfumes - wandervogel","description":"\u003cp\u003eIt's that irresistible urge to turn the next page of a book to find out what the next chapter holds for us. It can be a new job, a trip into the unknown, or a new love that prompts us to set off, to leave the familiar behind and explore the unknown. Wandervogel is an interpretation of wanderlust and the ultimate companion on the journey of our lives, igniting the spark of travel and leaving an unforgettable footprint in the book of our lives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is how wandervogel smells\u003c\/strong\u003e\u003cbr\u003eShiso leaves give the fragrance its exotic character. Maritime notes like Calone capture the salty sea breeze; a hint of sand makes you almost smell the beach under your feet. The heart notes of anise, fennel, and white flowers are invigorating and fresh. A true specialty: the soft note of Moroccan mint, which, in this refined combination, makes the sense of new beginnings almost palpable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance philosophy\u003c\/strong\u003e\u003cbr\u003eA fragrance is the finest way to express one's personality. Choosing one is therefore something very intimate. A fragrance says a lot about who you are, how you feel, and how you want to be perceived by others. Therefore, the perfumes are not labeled \"for him\" or \"for her,\" but every person, regardless of gender, should decide for themselves, without prejudice, which fragrance they like best. World-renowned perfumers work here under the motto: \"Carte Blanche\": \"absolute freedom\" in the selection of ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design\u003c\/strong\u003e\u003cbr\u003eEach 27 87 Eau de Parfum is unique, and so is the design of each packaging. Each decoration expresses the inspiration, emotion, or ingredients of the respective fragrance. The design of the bottle, however, is contemporary and simple in white, so that the essential, the fragrance, can be perfectly highlighted. The simple, yet uniquely delicate lines of the always identical bottle shape also characterize the connection between tradition and modernity.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026283855,"sku":"29403","price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/wandervogelflakonneu.jpg?v=1764059718"},{"product_id":"27-87-perfumes-hamaca","title":"27 87 Perfumes - Hamaca","description":"\u003cp\u003eFlip the switch and enjoy life's simplest pleasures …\u003c\/p\u003e\n\u003cp\u003eThe caress of a sea breeze on your skin. Lost in time and space, connected to reality only by the ropes of a hammock, a gentle swaying back and forth… A moment of total relaxation.\u003c\/p\u003e\n\u003cp\u003eJust stop time and let your soul dangle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is how hamaca smells\u003c\/strong\u003e\u003cbr\u003eThe scent of salty sea air meets creamy coconut and the combination of precious tonka bean united with soft vanilla to simply forget time in a hammock.\u003c\/p\u003e\n\u003cp\u003eAll 27 87 fragrances are designed to develop particularly intensely on the skin throughout the day.\u003c\/p\u003e\n\u003cp\u003eEvery 27 87 Eau de Parfum is as unique as the design of its packaging: they express the inspiration and emotion of each fragrance. The bottle design is timelessly simple in white, so that the pure fragrance takes center stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Philosophy\u003c\/strong\u003e\u003cbr\u003eA fragrance is the most subtle way to express one's personality. Choosing one is therefore something very intimate. A fragrance says a lot about who you are, how you feel, and how you want to be perceived by others. Therefore, the perfumes are not labeled \"for him\" or \"for her\", but every person, regardless of gender, should decide for themselves, without prejudice, which fragrance they like best. World-renowned perfumers work here under the motto: \"Carte Blanche\": \"absolute freedom\" in the selection of ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design\u003c\/strong\u003e\u003cbr\u003eEvery 27 87 Eau de Parfum is unique, and so is the design of each package. Each decoration expresses the inspiration, emotion, or ingredients of the respective fragrance. The bottle design, on the other hand, is contemporary and simply kept in white, so that the essential, the fragrance, can be perfectly showcased. The simple, yet uniquely delicate lines of the always identical bottle shape also characterize the connection between tradition and modernity.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026316623,"sku":"29404","price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/hamaca100mlflakon.jpg?v=1764059801"},{"product_id":"27-87-perfumes-next-generation-genetic-bliss","title":"27 87 Perfumes - Next Generation - genetic bliss","description":"\u003cp\u003e\u003cstrong\u003eGenetic Bliss\u003c\/strong\u003e\u003cbr\u003eIn every group, there's a black sheep – someone who doesn't care what others think. They do what they want, how they want, without fear of being judged or criticized. Where does this freedom come from? These people simply follow their inner compass, their intuition.\u003c\/p\u003e\n\u003cp\u003eGenetic Bliss fragrances your personality and whispers: Just be yourself! Use this olfactory self-confidence to swim against the current – to be different. Genetic Bliss is a unique composition of five pure molecules. The fragrance is casually relaxed, yet it makes your statement. Thanks to the spicy woody notes of Akigalawood and Belambre, and its creamy sandalwood side, it creates a sense of security that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Genetic Bliss smells\u003c\/strong\u003e\u003cbr\u003eA hypermodern booster that brings out a previously unknown side of you by complementing your individual scent while enveloping you in flattering and soothing woody notes. It harmonizes and complements and disappears, only to reappear unexpectedly. You can wear Genetic Bliss pure or combine it with other 27 87 fragrances.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout 27 87\u003c\/strong\u003e\u003cbr\u003e27 87 comes from Barcelona, Spain. All perfumes and packaging are handmade and exclusively designed for the fragrances. 27 87 is a modern perfume brand that focuses on unique fragrance compositions, the finest ingredients, exclusive design, and selected distribution points.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026349391,"sku":"29405","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/geneticbliss100ml.jpg?v=1764060088"},{"product_id":"27-87-perfumes-wild-line-sonar","title":"27 87 Perfumes - Wild Line - sonar","description":"\u003ch1\u003e \u003cspan style=\"font-size: small; color: #000000;\"\u003e27 87 Perfumes - Wild Line - sonar\u003c\/span\u003e\n\u003c\/h1\u003e\n\n \u003cp\u003eMusic festivals are an electrifying communal experience. When like-minded people from all over the world come together and ecstatically dance to the loud music, when the soundtrack of endless freedom mixes with the hot summer wind, gentle wisps of smoke and swirling sand, you will forget all constraints as if in a trance, until the night is over and morning comes.\u003c\/p\u003e\n\n \u003cp\u003e\"sónar\" is an homage to the world-famous electronic music festival of the same name in Barcelona. With an electrifying opening of white smoke and the faint scent of electrical cables lying in the sun, the citrusy freshness of bergamot evokes radiant sunlight and a relaxed beach atmosphere. A hyper-modern interpretation of tuberose marks the transition from bright day to darkening evening, until the metallic, thumping, dark bass heralds the long night ahead. What truly makes \"sónar\" special and surprisingly different is an intoxicatingly seductive beer accord that accompanies the base of burnt rubber and warm vanilla.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFragrance philosophy\u003c\/strong\u003e \u003cbr\u003eA fragrance is the most subtle way to express one's personality. Choosing one is therefore a very intimate matter. A scent says a lot about who you are, how you feel, and how you want to be perceived by others. That's why perfumes aren't labeled \"for him\" or \"for her,\" but rather everyone, regardless of gender, should decide for themselves, without prejudice, which fragrance they like best. World-renowned perfumers operate under the motto \"Carte Blanche\": \"absolute freedom\" in the selection of ingredients.\u003cbr\u003e \u003cspan style=\"color: #c0c0c0;\"\u003e© For the love of fragrance (p\/hb)\u003c\/span\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026414927,"sku":"29406","price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/sonar100mlflakon.jpg?v=1764060223"},{"product_id":"27-87-perfumes-flaneur","title":"27 87 Perfumes - flâneur","description":"\u003cp\u003e\"flâneur\", the new fragrance by 27 87, celebrates a lost world of thought: finding the extraordinary in the very ordinary, in the seemingly unspectacular. In a world characterized by speed and sensations, founder Romy invites us to discover a world beyond superlatives and ambitions and to seek inspiration in the grace of the everyday.\u003c\/p\u003e\n\u003cp\u003eImagine strolling aimlessly and discovering the beauty of the everyday. With this imagination in mind, Romy wanted to create a modern and visionary fragrance, in keeping with the current zeitgeist, with a touch of melancholy. A green and latently bitter absinthe note contrasts the warmth of cashmeran wood, as well as linden and almond blossoms. In combination with fresh bergamot and elegant cedarwood on a base of star anise, dry amber, and vetiver, this results in a romantic and subtle fragrance that celebrates both a sense of groundedness and the exoticism of everyday moments.\u003c\/p\u003e\n\u003cp\u003e\"flâneur\" is the second fragrance in the Go-line; a line of perfumes that aims to inspire discovery and travel and embodies the longing for exploration and distant places.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Traditional Flâneur\u003c\/strong\u003e\u003cbr\u003eThe flâneur is a traditional concept of the wealthy French bourgeoisie and commonly refers to a figure who wanders (flânes) through the streets and passages of anonymous big cities. Often depicted in contemporary literature and graphics as a man in a tailcoat with a top hat, walking stick, and pipe, the flâneur strolls through the area, lets himself drift, and goes with the flow. His gift is the observation and intellectual reflection of even the smallest things and events. He observes the world in general and the life around him in particular. If one transfers this view of things to our present, one realizes that the flâneur of 27 87 represents much more than a single person, but rather offers a unique view of the world by sensitively opening himself to the everyday and thus perceiving details and supposedly lost spaces with his trained eye and capturing them with all his senses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbsinthe\u003c\/strong\u003e\u003cbr\u003eOpen to the exotic even in Barcelona, Romy discovered a seemingly unspectacular bar in the Raval district while flânering. When she entered it, a new and authentic facet of her city revealed itself to her. She found not only Barcelona's oldest bar ever, but also an absinthe bar where the who's who of the 20th century art world used to hang out. Unchanged in its place since 1820, world-famous artists such as Ernest Hemingway, Salvador Dalí or Pablo Picasso were guests in this bar and found inspiration. Absinthe is known to be the favorite drink of bohemians and was not only classified as harmful to health in the last century due to its high thujone content, but also banned almost everywhere in the world. Spain is one of the few countries where absinthe can be continuously enjoyed to this day, and the bar discovered by Romy in Barcelona is the oldest absinthe bar in the world. As a homage, she therefore placed this unusual fragrance note at the center of her latest fragrance \"flâneur\".\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026447695,"sku":"29407","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ml","offer_id":56972730270031,"sku":"29427","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/flaneur_36602520-37be-4258-bd09-3f9194c958f9.jpg?v=1764063873"},{"product_id":"27-87-perfumes-mosaique","title":"27 87 Perfumes - mosaic","description":"\u003cp\u003e\u003cstrong\u003eA Newfound Paradise\u003c\/strong\u003e\u003cbr\u003eA loud silence echoes through the time-worn sandstone facades, while clear minimalism is enveloped in cold shisha smoke.\u003c\/p\u003e\n\u003cp\u003eWe celebrate colors and contrasts. We celebrate the here and now, which breaks boundaries and flows into one another. What emerges? A mosaic of the moment. A mosaic of the instant.\u003c\/p\u003e\n\u003cp\u003e\"Mosaïque\" forms a unique olfactory mosaic of tradition and modern components. Everything is characterized by a cold, smoky mood and permeated by mystical sweetness. Honey, plum, and ylang-ylang, with warm, roasted cocoa, leather, and oakmoss, create a risky tension. Fragments of a sound and scent landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGO Line\u003c\/strong\u003e\u003cbr\u003eFragrances that inspire discovery and travel to distant lands and exotic places: bold and lively at the same time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Philosophy\u003c\/strong\u003e\u003cbr\u003eA fragrance is the most subtle way to express one's personality. Choosing one is therefore something very intimate. A fragrance says a lot about who you are, how you feel, and how you want to be perceived by others. Therefore, the perfumes are not marked \"for him\" or \"for her,\" but rather every person, regardless of gender, should decide for themselves, without prejudice, which fragrance they like best. World-renowned perfumers work here under the motto: \"Carte Blanche\": \"absolute freedom\" in the selection of ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design\u003c\/strong\u003e\u003cbr\u003eEvery 27 87 Eau de Parfum is unique, and so is the design of each package. Each decoration expresses the inspiration, emotion, or ingredients of the respective fragrance. The bottle design, however, is very contemporary and kept simple in white, so that the essential, the fragrance, can be fully appreciated. The simple, yet uniquely fine features of the consistently same bottle shape also characterize the connection between tradition and modernity.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026513231,"sku":"29409","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ml","offer_id":56972730302799,"sku":"29429","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/27_87_mosaique_high.jpg?v=1770323406"},{"product_id":"27-87-perfumes-hakuna-matata","title":"27 87 Perfumes - Hakuna Matata","description":"\u003cp\u003eHakuna Matata is more than just a sensual experience; it is a philosophy, an invitation to live in the moment, to celebrate the beauty of nature, and to approach life with a playful spirit. Imagine: The sun casts long shadows over the jungle floor, and paradise lies before us. Hakuna Matata is an olfactive reminder to ourselves that even in chaos, there is room for joy, wonder, and the simple pleasures of life. At its heart is an ingredient rarely found in modern perfumery: banana. This unexpected note blends with the sweet warmth of honey, a sensual touch of musk, jasmine, and a sensual orange blossom to leave a lasting impression of confident yet joyful presence. Hakuna Matata is a gentle olfactive reminder to take life as it comes and to find resilience in the here and now.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHakuna Matata: Why Here, Why Now?\u003c\/strong\u003e\u003cbr\u003eWe all know the phrase \"Hakuna Matata.\" In Swahili, it means something like: \"Take it easy.\" In a world full of stress and uncertainty, it encourages us to let go of worries and appreciate the simple things. The phrase has become ingrained in various subcultures and communities worldwide – from travelers and adventurers to those seeking mindfulness and inner peace. It has become a mantra for anyone who wants to live life on their own terms, without being crushed by societal pressure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGone Bananas\u003c\/strong\u003e\u003cbr\u003eBanana – an ingredient almost absent in niche perfumery – forms the heart of this fragrance. Normally deep and rich in its scent landscape, we redefine what we associate with the fruit's aroma by blending it with lush jasmine, orange blossom, creamy honey, and a hint of labdanum. With Hakuna Matata, as always, we enter unconventional territory. A fragrance that embodies 27 87 with its innovation: pushing boundaries and forging new paths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResilience in Letting Go\u003c\/strong\u003e\u003cbr\u003eHakuna Matata is a bold and vibrant fragrance that defies conventions. With a playful soul and a lighthearted heart, it celebrates all that is unexpected and uncertain. \"The current global situation can sometimes be overwhelming,\" says Romy Kowalewski, founder and creative director of 27 87. \"As an antidote, I felt an instinctive need for simplicity, lighthearted presence, and fundamental joy. Practicing optimism and mental resilience is more important than ever right now. Hakuna Matata helps us with that.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHakuna Matata: Unfiltered\u003c\/strong\u003e\u003cbr\u003eThe central ingredient, banana, lends Hakuna Matata its unconventional character, while rich floral notes and sensual honey add a layer of sophistication. This modern fruity-floral honey-amber composition is enhanced by an abstract accord of three exclusive Givaudan captives – a truly contemporary approach to modern perfumery:\u003c\/p\u003e\n\u003cp\u003e1. \u003cstrong\u003eSylkolide\u003c\/strong\u003e: A radiant and sensual musk, used here in its highest concentration. It imparts a skin-like, gentle warmth to the composition and captures a velvety hint of raspberry from the top note all the way through to the dry down.\u003c\/p\u003e\n\u003cp\u003e2. \u003cstrong\u003eTanaisone\u003c\/strong\u003e: An aromatic, slightly tart note with a hint of absinthe and chrysanthemum leaves. It enhances the characteristic facets of the banana peel and provides additional depth.\u003c\/p\u003e\n\u003cp\u003e3. \u003cstrong\u003eDihydrofarnesol\u003c\/strong\u003e: A floral, dewy aldehyde with the light, radiant glow of jasmine and honeysuckle blossoms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHakuna Matata – More Than Just a Catchphrase\u003c\/strong\u003e\u003cbr\u003eThanks largely to Disney's 1994 classic \"The Lion King,\" \"Hakuna Matata\" has become a globally recognized expression for a carefree life. But this simple phrase has a meaning that extends far beyond its pop culture fame. Rooted in East Africa, particularly Kenya and Tanzania, it is more than just a casual dismissal of problems. It is a cultural philosophy that emphasizes resilience, optimism, and the importance of living in the present moment. In Swahili, \"Hakuna Matata\" is a greeting, a farewell, or a general expression of goodwill. It conveys a sense of acceptance and contentment, acknowledging that life has its challenges, but we can focus on the positive.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026578767,"sku":"29411","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ml","offer_id":56972730368335,"sku":"29431","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/hakuna_matata_neu_2_1bdea1b8-18c8-41d9-8324-9ca987dc43eb.jpg?v=1764068225"},{"product_id":"27-87-perfumes-rule-of-72","title":"27 87 Perfumes - rule of 72","description":"\u003cp\u003e\u003cstrong\u003eCalculated Elegance\u003c\/strong\u003e\u003cbr\u003eThe Rule of 72 – a formula that estimates how long it takes for an investment to double in value. How does the back-of-the-envelope calculation work? Divide 72 by your annual interest rate. Rule of 72 is an homage to the world of corporate elegance, money, calculations, suits, and sunglasses. Your rule, your risk.\u003cbr\u003e\u003cbr\u003e\"Rule of 72\" combines the soft elegance of saffron and geranium with expressive, natural Thai oud and creamy guaiac wood. Gentle leather notes combined with vetiver and patchouli don't shout but whisper: confidence. The result is a fragrance that appears as resolute as it is ambitious and aspiring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWild Line\u003c\/strong\u003e\u003cbr\u003eRule of 72 is the third fragrance in 27 87's Wild Line: a series of fragrances that serve as a statement for various occasions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Packaging\u003c\/strong\u003e\u003cbr\u003eStraightforward and in deep dark blue — an ode to the bold and ambitious entrepreneurial spirit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Present\u003c\/strong\u003e\u003cbr\u003eMuch of what we thought we knew is outdated. What once felt certain and familiar is constantly changing. Starting with our living and working environments to consumption and wealth. Digital and virtual realities are replacing outdated economic concepts, while independence and individualism are reshaping our world. New rules require new ways of thinking: determination instead of doubt, confident intellect, and courageous shrewdness. It's up to you. More than ever.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Rule of 72, Your Powersuit\u003c\/strong\u003e\u003cbr\u003eWith deep blue and black elegance, the fragrance exudes a luxurious grandeur without appearing arrogant: distinctive, unique, calculated, and absolutely in the here and now, Rule of 72 whispers style instead of shouting it, making a timeless statement.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural Thai Agarwood\u003c\/strong\u003e\u003cbr\u003eIn Rule of 72, we use the highest quality, pure agarwood oil from Thailand — one of the most expensive and exclusive natural products worldwide. The black resin, formed by a fungal infection or insect infestation of the Aquilaria tree, is known in perfumery as agarwood or oud. But some also simply call it \"wood of the gods.\" Agarwood has a very rich, deep, and complex character. With subtly muted, woody-nutty notes and warm animal undertones, its richness and resinous, smoky appeal are reminiscent of sandalwood, leather, and patchouli notes. This complexity is also reflected in \"Rule of 72\" and impresses with its unique presence and richness of facets.\u003cbr\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"27 ml","offer_id":56972730433871,"sku":"29428","price":125.0,"currency_code":"EUR","in_stock":true},{"title":"87 ml","offer_id":56261026677071,"sku":"2948","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/rule_of_72_1_d1991c8d-e1b4-405f-a571-50154100459c.jpg?v=1764065960"},{"product_id":"27-87-perfumes-per-se","title":"27 87 Perfumes - per se","description":"\u003cp\u003e“per sē” [\/ˌpɝː ˈseɪ\/ from Latin “per sē”, German \"in itself\"] is not a fragrance as you know it.\u003cbr\u003e\u003cbr\u003eper sē is the scent identity of 27 87 and the olfactory translation of their self-conception.\u003c\/p\u003e\n\u003cp\u003eThe scent of the here and now! per sē combines the present, the timeless, and the individual into a uniquely sensual experience that complements and completes the brand's corporate identity. Like time, per sē is always in flux. A fragrance in motion, best enjoyed in the “here and now,” because in the next moment it may have already evolved and changed.\u003c\/p\u003e\n\u003cp\u003eper sē is a symphony of timeless elegance with floral notes, iris butter, and violet leaves. The contrast is provided by aldehydes, bamboo, and a pinch of spicy pepper, accompanied and complemented by subtle undertones such as angelica, ambrette seeds, and soft musk, to perfect the otherwise unachievable experience of the sensory \"now.\" per sē is a fragrance that invites, enchants, and evokes and represents the present in all its multifaceted splendor.\u003c\/p\u003e\n\u003cp\u003eThe packaging: A blank canvas, ready to capture the present moment.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56972730335567,"sku":"29410","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/PerSe87ml.jpg?v=1782386799"},{"product_id":"27-87-perfumes-lametta","title":"27 87 Perfumes - Tinsel","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLametta is a skin-hugging fragrance that embodies quiet sophistication through deliberate understatement. A perfume for those who seek inner alignment – where self-confidence lies in quiet elegance and true refinement in the art of simplicity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA symphony of the finest musk molecules merges with the vibrant warmth of the skin. Modern yet timeless, the fragrance becomes an everyday signature. A bare, aromatic breath of inner radiance – subtly sensual, deeply individual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA linear fragrance, composed of the finest musk molecules in modern perfumery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePerfect as a standalone fragrance – or in combination with other 27 87-perfumes.\u003c\/span\u003e\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56972730401103,"sku":"29412","price":285.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/27_87_Lametta_87ml.jpg?v=1770339853"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/collections\/Mittel_27_87_stone_display_10_Kopie.jpg?v=1791185683","url":"https:\/\/kussmund.wien\/en\/collections\/27-87-perfumes.oembed","provider":"Kussmund","version":"1.0","type":"link"}