{"title":"Santa Maria Novella","description":null,"products":[{"product_id":"santa-maria-novella-quercia","title":"Santa Maria Novella - Quercia","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Quercia\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eQuercia is a tribute to the imposing tree of the Medici Villa di Castello, a symbol of strength and longevity that has defied time and seasons for over five hundred years. This fragrance combines deep and rich woody notes that evoke the majesty of the oak, creating an intense and long-lasting olfactory experience.\u003c\/p\u003e\n\u003cp\u003eAromatic - Woody\u003cbr\u003eQuercia Eau de Parfum tells the story of the clearest part of the oak forest. With its full fronds, it provides shade and protection for those who seek refuge in its arms. The aromatic woody notes make this fragrance warm and enveloping, contributing to a sense of strength, elegance, and self-confidence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732235087,"sku":"1923110801","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718732267855,"sku":"1923110802","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/smn_quercia_100ml_53893b31-f6d4-45f7-91a7-357677ceafb8.jpg?v=1764067815"},{"product_id":"santa-maria-novella-bizzarria","title":"Santa Maria Novella - Bizzarria","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Bizzarria \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBizzarria is an original and unexpected Eau de Parfum that combines the characteristics of hesperidic fruits with the resonant notes of cedarwood. Bizzarria is the most peculiar of all citrus trees: it combines the characteristics of lemon, bitter orange, and etrog. It was first studied in the Medici gardens in 1644 and has now been brought back to life thanks to its accidental rediscovery in the garden of Villa Medicea di Castello in 1980. Bizzarria Eau de Parfum is an ode to uniqueness. A Bizzarria never chooses its form, a Bizzarria always creates a new, original uniqueness for each of its unique fruits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHESPERIDIC - FLORAL - FRUITY\u003c\/strong\u003e\u003cbr\u003eThe olfactory architecture of Bizzarria Eau de Parfum captivates from the very beginning, enchanting its wearers with Timur pepper and the unmistakable, ambiguous sweetness of neroli. With heart notes of orange blossom absolute, davana, and ginger, it continues its incredible polytropic qualities. The base notes are cedarwood and musk: the enveloping characteristics that allow the impression of beauty to endure beyond its initial radiance, en profondeur.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732333391,"sku":"1923111001","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718732366159,"sku":"1923111002","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/bizzarria_edp_100_ml_80ed52b6-b381-4d75-b77f-78825638e570.jpg?v=1764066209"},{"product_id":"santa-maria-novella-acqua","title":"Santa Maria Novella - Aqua","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Acqua\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAcqua is inspired by the water features of the fountains in the Medici Villas, a symbol of elegance and sophistication. This fragrance captures the freshness and vitality of water in motion, with bright, transparent top notes that transition into a floral heart and a delicate, enveloping base note.\u003c\/p\u003e\n\u003cp\u003eAquatic Floral\u003cbr\u003eWater, always considered a source of life, has created wonders and enchantment in Mediterranean gardens. This Eau de Parfum sets fresh and radiant accents, reminiscent of a walk around a fountain. Perfect for any time of day and season, its aquatic and floral notes offer an elegant and surprising olfactory story, thanks to a fresh and floral bouquet.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732398927,"sku":"1923111601","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718732431695,"sku":"1923111602","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/smn_aqua100ml_cb28bd84-53a4-4718-841b-745a229be39f.jpg?v=1764067592"},{"product_id":"santa-maria-novella-incenso","title":"Santa Maria Novella - Incenso","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Incenso\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn Incenso Eau de Parfum, the intensity of cardamom and pink pepper leads to a mysterious heart note of frankincense and papyrus, which, together with the vetiver base, completes the composition. This fragrance captures the essence of a winter garden transported to the Florentine court of the Medici.\u003c\/p\u003e\n\u003cp\u003eA fragrance that can evoke the most intimate and striking environments. Incenso Eau de Parfum takes us on a sensory journey through time and space to discover an element that is simultaneously resin, plant, and precious substance. An olfactory harmony of wood and spices that is as subtle as it is intense.\u003c\/p\u003e\n\u003cp\u003eA fragrance that can evoke the most intimate and striking environments. Incenso Eau de Parfum takes us on a sensory journey through time and space to discover an element that is simultaneously resin, plant, and precious substance. An olfactory harmony of wood and spices that is as subtle as it is intense.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732497231,"sku":"1923111701","price":245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/incenso.jpg?v=1764067831"},{"product_id":"santa-maria-novella-ambra","title":"Santa Maria Novella - Ambra","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Ambra\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmbra Eau de Parfum results from the encounter between the vivacity of bergamot and the deep wood of amber and myrrh. The resinous and enveloping heart note transitions into a base of patchouli and sandalwood, enhancing the warmth and depth of the composition. This fragrance is an interpretation of a winter garden at the Florentine court of the Medici.\u003c\/p\u003e\n\u003cp\u003eA fascinating olfactive story that creates a connection between the enigmatic Orient and the citrus fruits so beloved by the Medici family. A collaboration as irreplaceable as the raw materials of Ambra Eau de Parfum, connecting the history of Florence with the most distant lands.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732529999,"sku":"1923111801","price":245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/smn_ambra.jpg?v=1764067838"},{"product_id":"santa-maria-novella-l-iris","title":"Santa Maria Novella - L'Iris","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - L`Iris \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"L'Iris\" is the first Eau de Parfum created by the Officina Profumo-Farmaceutica di Santa Maria Novella after more than 800 years of activity. The fragrance is based on iris butter (\"concreta d'iris\"), extracted from the rhizomes of the flower: it is very precious and takes 6 years to mature.\u003c\/p\u003e\n\u003cp\u003eThe most elegant raw material among powdery ingredients is combined with bright top notes such as neroli, Timur pepper, and galbanum, transitioning into a floral heart of geranium, jasmine sambac, and magnolia champaca. In the base notes, the classic Florentine iris unveils Florence through a balanced olfactory discovery.\u003c\/p\u003e\n\u003cp\u003eDeveloped by creative director Gian Luca Perris, L'Iris reinterprets the history of Florence, celebrating the numerous and diverse connections between Florence and the flower, which is still considered its symbol today. It also recalls the legend of the goddess Iris, messenger of Olympus, a flower already known in Egyptian, Greek, and Latin civilizations. The transparent glass bottle features a velvety label with the historic Maison logo and a gold and engraved Zamak alloy cap that reflects the bottle's shapes. Available in 50 ml and 100 ml spray versions.\u003c\/p\u003e\n\u003cp\u003eGrace, technique, mystery, and elegance are distilled into an Eau de Parfum that represents the essence of time itself.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732562767,"sku":"1923112301","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718732595535,"sku":"1923112302","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/l_iris_1_27e4dbde-95bb-4e02-80ac-fb229f20b085.jpg?v=1764064995"},{"product_id":"santa-maria-novella-gelsomino","title":"Santa Maria Novella - Gelsomino","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Gelsomino \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis is the story of Cosimo III de'Medici and his beloved \"Stufa dei Mugherini\". It is the story of an infatuation: The jasmine that touched the Grand Duke's senses was of a special variety, which arrived from Goa in 1688. Grand Duke Cosimo III had a special greenhouse built for this variety, which resembles a small rose more than a classic jasmine, and forbade its cultivation throughout the empire. Only his trusted botanists could perpetuate the variety in the secret \"Stufa dei Mugherini\", the warm greenhouse for the Goa jasmine in the Villa Medicea di Castello, which still enchants us today.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFLORAL - SPICY - WOODY\u003c\/strong\u003e\u003cbr\u003eThe daring olfactory construction of Gelsomino Eau de Parfum brings the special story of Cosimo III de' Medici and his Stufa dei Mugherini into our daily lives: Bergamot, mandarin, and pink pepper greet us in the top notes. In the heart, the secret unfolds with absolute Sambac jasmine, geranium, and ylang-ylang. Finally, the greenhouse fully opens with cedarwood and musk.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718732661071,"sku":"1923115401","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718737379663,"sku":"1923115402","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/gelsomino_edp_100_ml_b96e3751-cdfe-4334-88ad-5d3c024086da.jpg?v=1764066217"},{"product_id":"santa-maria-novella-magnolia","title":"Santa Maria Novella - Magnolia","description":"\u003cp\u003e\u003cstrong\u003eSanta Maria Novella - Magnolia \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMagnolia Grandiflora is a magnificent evergreen tree, traces of which can be found even in prehistoric times. With its unusual ability to outlast time, adapt to different environments and preserve its unique individuality, it challenges our understanding of time. A rare talent reminiscent of the history of the Officina Profumo-Farmaceutica di Santa Maria Novella itself. An impressive specimen of Magnolia Grandiflora also adorns the façade of the Villa Medici di Castello: this species came to Florence in the 18th century and was soon cultivated in the possession of the Medici family.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFLORAL - FRUITY - AMBER\u003c\/strong\u003e\u003cbr\u003eMagnolia Eau de Parfum unites all the qualities of the tree that has outlasted time in a powerful fragrance landscape. After an enchanting opening of white rose and geranium, it unfolds a multi-layered depth with the heart note of Magnolia grandiflora, paired with the absolutes of Magnolia champaca and Sambac jasmine. In the base note, amber and musk give this intoxicating perfume the final kick.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718737412431,"sku":"1923116201","price":245.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":55718737445199,"sku":"1923116202","price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/magnolia_edp_100_ml.jpg?v=1764066227"},{"product_id":"santa-maria-novella-relax-bubble-bath","title":"Santa Maria Novella - Relax - Bubble Bath PET","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Relax Bubble Bath\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A fragrance with citrus and spice notes, carefully developed by Officina Profumo-Farmaceutica di Santa Maria Novella.\u003cbr\u003e\u003cbr\u003e Our Relax bath and shower gel is formulated to gently cleanse the skin, with a special focus on sustainability thanks to the plant-based surfactants chosen for its formulation.\u003cbr\u003e \u003cbr\u003eMassage the product in with water to create the perfect soft lather for a relaxing bath that protects the skin's properties and preserves its natural hydrolipid film.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"250 ml","offer_id":55718737510735,"sku":"1923130904","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/relax_bubble_bath_36c4bb42-89e2-4e9f-b307-d8a6ead15b60.jpg?v=1764065900"},{"product_id":"santa-maria-novella-acqua-di-rose-micellar-water","title":"Santa Maria Novella - Rose Water - Micellar Water","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Acqua di Rose Micellar Water\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003eAs part of the Acqua di Rose skincare line, Officina Profumo-Farmaceutica di Santa Maria Novella presents a refreshing, naturally scented micellar water that is ideal for effortlessly removing makeup from the face and eyes while cleansing pores and clarifying the skin.\u003cbr\u003e\u003cbr\u003e The formula of Acqua di Rose Micellar Water combines the clarifying and toning properties of distilled Damask rose with surfactants of plant origin, making it gentle and suitable for all skin types, even the most sensitive.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"200 ml","offer_id":55718737740111,"sku":"1923176804","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/acqua_di_rose_-_micellar_water_c53021d5-e562-4481-832e-766254576f83.jpg?v=1764066119"},{"product_id":"santa-maria-novella-idralia-face-creme","title":"Santa Maria Novella - Idralia - Face Cream","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Idralia - Face Cream\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eIdralia face cream is born from the intersection of tradition and innovation. Its functional formula adapts to every skin type and reveals its natural radiance.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eApplication note\u003c\/strong\u003e\u003cbr\u003e Idralia cream is one of the most popular products from Officina Profumo-Farmaceutica di Santa Maria Novella. Enriched with distilled Damask rose water, Idralia derives its moisturizing and restorative properties, paired with the elegant fragrance of Rosa Gardenia. This cream is designed to improve the skin's natural hydrolipid balance, providing it with more moisture, elasticity, and revitalization. Idralia is a complete hydration ritual that includes cleansing milk, exfoliating cream, eye contour serum, serum, face cream, and mask: suitable for all skin types ready to reveal their most radiant side.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eroutine\u003c\/strong\u003e \u003cbr\u003eApply a small amount to a cleansed face and massage in using circular motions until the cream is completely absorbed. It can be used both morning and evening.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"50 ml","offer_id":55718737838415,"sku":"1923178001","price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/idralia_face_creme_4303bf5e-be06-4628-afd9-44dd1fd5f4e7.jpg?v=1764065430"},{"product_id":"santa-maria-novella-idralia-moisturizing-mask","title":"Santa Maria Novella - Idralia - Moisturizing Mask","description":"\u003cp\u003e Santa Maria Novella - Idralia - Moisturizing Mask\u003c\/p\u003e\n\n\u003cp\u003e The Idralia mask is part of the daily hydration routine developed from the iconic Hydralia face cream by Officina Profumo-Farmaceutica of Santa Maria Novella. The Idralia line blends tradition and innovation, featuring luxurious, functional formulations that enhance the selected ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Idralia is a complete moisturizing ritual that includes the exfoliating cream, the eye contour, the serum, the face cream and the mask: suitable for all skin types that are ready to reveal their most radiant version.\u003c\/p\u003e\n\n \u003cp\u003eThe Idralia mask is a moisturizer that instantly leaves skin feeling nourished and silky. It is formulated for all skin types and enriched with the elegant scent of the gardenia rose.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"50 ml","offer_id":55718737871183,"sku":"1923178002","price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/idralia_moisturizing_mask_3ab9adf3-3467-4d85-816c-d757e183d5a9.jpg?v=1764065433"},{"product_id":"santa-maria-novella-idralia-eye-contour","title":"Santa Maria Novella - Idralia - Eye Contour","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Idralia - Eye Contour\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e The Idralia Eye Contour is a fundamental part of the daily moisturizing routine, developed from the iconic Idralia cream by Officina Profumo-Farmaceutica of Santa Maria Novella. The Idralia line blends tradition and innovation, featuring luxurious, functional formulations that enhance the carefully selected ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Idralia is a complete moisturizing ritual that includes a peeling cream, an eye contour, a serum, a face cream and a mask: suitable for all skin types, they are ready to reveal their most radiant version.\u003c\/p\u003e\n\n \u003cp\u003eThe Idralia Eye Contour was specially developed to moisturize the eye area and restore its natural balance. It softens the appearance of fine lines thanks to its soft-focus effect, leaving skin smoother and more elastic. It also features the elegant fragrance of gardenia rose.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"15 ml","offer_id":55718737936719,"sku":"1923178004","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/idralia_eye_contour_c3f67643-5af4-4c59-a283-4b99bdc79981.jpg?v=1764065436"},{"product_id":"santa-maria-novella-idralia-serum","title":"Santa Maria Novella - Idralia - Serum","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Idralia - Serum\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e The Idralia Serum is part of the daily moisturizing routine that evolved from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. The Idralia line blends tradition and innovation, featuring luxurious, functional formulations that enhance the selected ingredients.\u003c\/p\u003e\n\n \u003cp\u003eIdralia is a complete moisturizing ritual that includes the exfoliating cream, eye contour, serum, face cream and mask: suitable for all skin types, they are ready to reveal their most radiant version.\u003c\/p\u003e\n\n\u003cp\u003e The Idralia serum contains three different types of hyaluronic acid, which, thanks to their varying molecular weights, work on three levels of the skin. This triple-action serum moisturizes the deep layers, restores the superficial layers, and provides immediate soothing and plumping of the outer layer.\u003c\/p\u003e\n\n\u003cp\u003e Furthermore, it is imbued with the elegant fragrance of the Gardenia Rose.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"30 ml","offer_id":55718737969487,"sku":"1923178005","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/idralia_serum_213fec43-aae6-4adc-acbe-169c65bb1465.jpg?v=1764065437"},{"product_id":"santa-maria-novella-idralia-exfoliating-cream","title":"Santa Maria Novella - Idralia - Exfoliating Cream","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Idralia - Exfoliating Cream\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe Idralia Exfoliating Cream is a fundamental step in your daily moisturizing routine, developed from the iconic Idralia Cream by Officina Profumo-Farmaceutica of Santa Maria Novella. A blend of tradition and innovation, the Idralia face cream features a carefully crafted functional formulation that enhances its carefully selected ingredients.\u003c\/p\u003e\n\n\u003cp\u003e Idralia is a complete moisturizing ritual consisting of an exfoliating cream, an eye contour, a serum, a face cream and a mask: suitable for all skin types, they are ready to reveal their most radiant version.\u003c\/p\u003e\n\n\u003cp\u003e Idralia Exfoliating Cream is the first daily step in cleansing and exfoliation. It is formulated to remove excess sebum and impurities thanks to surfactants and exfoliating granules of natural origin. The skin regains its radiance and is ready for its usual treatment.\u003c\/p\u003e\n\n \u003cp\u003eIt also has the elegant scent of Gardenia Rose.\u003c\/p\u003e","brand":"Santa Maria Novella","offers":[{"title":"100 ml","offer_id":55718738002255,"sku":"1923178006","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/idralia_exfoliating_cream_40dcf980-39c4-49ed-afde-6c5ce7898880.jpg?v=1764065440"},{"product_id":"santa-maria-novella-relax-fluid-cream","title":"Santa Maria Novella - Relax Fluid Cream","description":"\u003cp\u003e \u003cstrong\u003eSanta Maria Novella - Relax Fluid Cream\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e A fragrance with citrus and spice notes, carefully developed by Officina Profumo-Farmaceutica di Santa Maria Novella.\u003c\/p\u003e\n\n\u003cp\u003e The Relax Fluid Cream has a base of plant oils and butters, specially developed to leave the skin feeling pleasantly soft and fragrant. 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