{"product_id":"27-87-perfumes-hakuna-matata","title":"27 87 Perfumes - Hakuna Matata","description":"\u003cp\u003e \u003cstrong\u003e27 87 Perfumes - Hakuna Matata\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eHakuna Matata is more than just a sensory experience; it's a philosophy, an invitation to live in the moment, celebrate the beauty of nature, and approach life with a playful spirit. Imagine: the sun casts long shadows across the jungle floor, and paradise lies before us. Hakuna Matata is an olfactory reminder to ourselves: that even in chaos, there is room for joy, wonder, and life's simple pleasures. At its heart is an ingredient rarely found in modern perfumery: banana. This unexpected note blends with the sweet warmth of honey, a sensual touch of musk, jasmine, and a sensual orange blossom to leave a lasting impression of confident yet joyful presence. Hakuna Matata is a gentle olfactory reminder to take life as it comes and find resilience in the here and now.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHakuna Matata: Why here, why now?\u003c\/strong\u003e \u003cbr\u003e\"Hakuna Matata\"—we all know the saying. In Swahili, it means something like, \"Take it easy.\" In a world full of stress and uncertainty, it encourages us to let go of worries and appreciate the simple things. The expression has become established worldwide in various subcultures and communities—from travelers and adventurers to those seeking mindfulness and inner peace. It has become a mantra for all those who want to live their lives by their own rules, without being worn down by societal pressures.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eGone Bananas\u003c\/strong\u003e \u003cbr\u003eBanana – an ingredient almost entirely absent from niche perfumery – forms the heart of this fragrance. Typically deep and rich in its olfactory landscape, we redefine what we associate with the scent of this fruit by blending it with lush jasmine, orange blossom, creamy honey, and a touch of labdanum. With Hakuna Matata, we venture, as always, into unconventional territory. A fragrance that, with its innovation, embodies 27 87: pushing boundaries and forging new paths.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eResilience in letting go\u003c\/strong\u003e \u003cbr\u003eHakuna Matata is a bold and vibrant fragrance that defies convention. With a playful soul and a carefree heart, it celebrates all that is unexpected and uncertain. “The current global situation can sometimes be overwhelming,” says Romy Kowalewski, founder and creative director of 27 87. “As an antidote, I felt an instinctive need for simplicity, carefree presence, and fundamental joy. Practicing optimism and mental resilience is more important now than ever. Hakuna Matata supports us in this.”\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHakuna Matata: Unfiltered\u003c\/strong\u003e \u003cbr\u003eThe central ingredient, banana, lends Hakuna Matata its unconventional character, while rich floral notes and sensual honey add a layer of sophistication. This modern fruity-floral honey-amber composition is enhanced by an abstract accord of three exclusive Givaudan captives – a truly contemporary approach to modern perfumery.\u003c\/p\u003e\n\n\u003cp\u003e 1. \u003cstrong\u003eSylkolides\u003c\/strong\u003e : A radiant and sensual musk fragrance, used here in its highest concentration. It lends the composition a skin-like, gentle warmth and captures a velvety hint of raspberry from the top note to the base.\u003c\/p\u003e\n\n\u003cp\u003e 2. \u003cstrong\u003eTanaisone\u003c\/strong\u003e : An aromatic, slightly tart note with a hint of absinthe and chrysanthemum leaves. It enhances the characteristic facets of the banana peel and provides additional depth.\u003c\/p\u003e\n\n \u003cp\u003e3. \u003cstrong\u003eDihydrofarnesol\u003c\/strong\u003e : A floral, dewy aldehyde with the light, radiant appearance of jasmine and honeysuckle blossoms.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHakuna Matata – more than just a slogan\u003c\/strong\u003e\u003cbr\u003e Thanks in large part to Disney's 1994 classic \"The Lion King,\" \"Hakuna Matata\" has become a globally recognized expression for a carefree life. But this simple phrase has a meaning that extends far beyond its pop-cultural fame. Rooted in East Africa, particularly Kenya and Tanzania, it's more than just a casual dismissal of problems. It's a cultural philosophy that emphasizes resilience, optimism, and the importance of living in the present moment. In Swahili, \"Hakuna Matata\" can be a greeting, a farewell, or a general expression of goodwill. It conveys a sense of acceptance and contentment, acknowledging that life has its challenges, but that we can focus on the positive.\u003c\/p\u003e","brand":"27 87 Perfumes","offers":[{"title":"87 ml","offer_id":56261026578767,"sku":"29411","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"27 ML","offer_id":56972730368335,"sku":"29431","price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/2887\/9695\/files\/hakuna_matata_neu_2_1bdea1b8-18c8-41d9-8324-9ca987dc43eb.jpg?v=1764068225","url":"https:\/\/kussmund.wien\/en\/products\/27-87-perfumes-hakuna-matata","provider":"Kussmund","version":"1.0","type":"link"}