"flâneur", the new fragrance by 27 87, celebrates a lost world of thought: finding the extraordinary in the very ordinary, in the seemingly unspectacular. In a world characterized by speed and sensations, founder Romy invites us to discover a world beyond superlatives and ambitions and to seek inspiration in the grace of the everyday.
Imagine strolling aimlessly and discovering the beauty of the everyday. With this imagination in mind, Romy wanted to create a modern and visionary fragrance, in keeping with the current zeitgeist, with a touch of melancholy. A green and latently bitter absinthe note contrasts the warmth of cashmeran wood, as well as linden and almond blossoms. In combination with fresh bergamot and elegant cedarwood on a base of star anise, dry amber, and vetiver, this results in a romantic and subtle fragrance that celebrates both a sense of groundedness and the exoticism of everyday moments.
"flâneur" is the second fragrance in the Go-line; a line of perfumes that aims to inspire discovery and travel and embodies the longing for exploration and distant places.
The Traditional Flâneur
The flâneur is a traditional concept of the wealthy French bourgeoisie and commonly refers to a figure who wanders (flânes) through the streets and passages of anonymous big cities. Often depicted in contemporary literature and graphics as a man in a tailcoat with a top hat, walking stick, and pipe, the flâneur strolls through the area, lets himself drift, and goes with the flow. His gift is the observation and intellectual reflection of even the smallest things and events. He observes the world in general and the life around him in particular. If one transfers this view of things to our present, one realizes that the flâneur of 27 87 represents much more than a single person, but rather offers a unique view of the world by sensitively opening himself to the everyday and thus perceiving details and supposedly lost spaces with his trained eye and capturing them with all his senses.
Absinthe
Open to the exotic even in Barcelona, Romy discovered a seemingly unspectacular bar in the Raval district while flânering. When she entered it, a new and authentic facet of her city revealed itself to her. She found not only Barcelona's oldest bar ever, but also an absinthe bar where the who's who of the 20th century art world used to hang out. Unchanged in its place since 1820, world-famous artists such as Ernest Hemingway, Salvador Dalí or Pablo Picasso were guests in this bar and found inspiration. Absinthe is known to be the favorite drink of bohemians and was not only classified as harmful to health in the last century due to its high thujone content, but also banned almost everywhere in the world. Spain is one of the few countries where absinthe can be continuously enjoyed to this day, and the bar discovered by Romy in Barcelona is the oldest absinthe bar in the world. As a homage, she therefore placed this unusual fragrance note at the center of her latest fragrance "flâneur".
