#hashtag, a perfume that accompanies us with its scent in our daily capturing, holding, and sharing. #hashtag is the inspiration for captured moments and future posts, giving them a very personal touch.
How #hashtag smells
Somalian frankincense and Moroccan cedarwood blend with floral notes of iris and violet leaves. These rather traditional fragrances are unusually combined with aldehydes, typically found in fabric softeners and not in fine perfumery. They give the scent its metallic, digital touch and lend #hashtag a uniqueness that perfectly matches our time.
Fragrance Philosophy
A fragrance is the most subtle way to express one's personality. Choosing one is therefore a very intimate act. A scent says a lot about who you are, how you feel, and how you want to be perceived by others. Therefore, the perfumes are not labeled "for him" or "for her," but every person, regardless of gender, should impartially decide for themselves which scent they like best. World-renowned perfumers work here under the motto: "Carte Blanche": "absolute freedom" in the selection of ingredients.
The Design
Each 27 87 Eau de Parfum is unique, and so is the design of each package. Each decoration expresses the inspiration, emotion, or ingredients of the respective fragrance. The bottle design, however, is contemporary and simply white, so that the essential, the fragrance, can be perfectly highlighted. The simple, yet uniquely fine lines of the consistently same bottle shape also characterize the connection between tradition and modernity.
