BORNTOSTANDOUT - Sin & Pleasure
Pleasure is a sin. And sometimes sin is a pleasure.
BORNTOSTANDOUT
The first and only Korean luxury niche brand.
The white moon jar, white porcelain, has always been the symbol of Korea since the beginning of the Joseon Dynasty in 1392. The crimson is the symbolic antagonist of the brand's DNA.
Crimson, a color perhaps most contrasting to our white, is used to represent our unorthodox and provocative identity.
BORN TO STAND OUT is rooted in Seoul/South Korea in one of the city's most vibrant neighborhoods – ITAEWON STREET. The brand is famous for modern art, which it exhibits and sells in its flagship store (handmade, contemporary porcelain art, prints and drawings), which in itself is a unique selling proposition.
An olfactory fusion of different cultures and of remarkable quality in every respect.
