Initio - Hedonist Collection - Power Self
Power Self embodies the magnificent version of oneself – no longer searching for oneself, but fully present in the here and now. With its dual nature, Power Self combines the delicate softness of white blossoms with the intense vibrancy of musk and spices. This contrast creates a powerful alchemy that immediately activates self-confidence and inner strength.
With Power Self, Initio ushers in a new era in which science further amplifies the power of fragrance. This composition transcends mere fragrance enjoyment, noticeably and positively influencing our self-confidence and overall well-being. Power Self is therefore more than just a perfume; it becomes an act of fulfillment and self-affirmation. You become your own super-self.
Initio – the Latin word has two meanings: “The beginning.” The origin, a return to the essence of perfume, in its original magical and religious function. Or: “I initiate.” An initiation to experience perfumes as objects of power.
Back when perfumes represented the invisible link between heaven and earth, between man and God: perfume – per fumum – from smoke. When perfume was still used for its powers. For the power to heal, to purify, to communicate with God, to seduce and enchant… Perfume is as old as culture itself and has always been used for its powers on body and mind.
Now, Initio is reviving this ancient knowledge, along with formulas previously reserved for only a select few. Raw materials of the highest quality, renowned for their potent effects when combined, have been united within them… allied with the magic of science to create the quintessence. A substance with spectacular effects, revealing the irresistible side of everyone.
Welcome to the mysterious world of Initio Parfums Privés
The forces of nature have been united with science to create an olfactory masterpiece. Initio reaches new heights of emotional dimension. One brand, two lines. The Absolutes and The Magnetic Blends lines were created to be blended together. For a unique fragrance, a sensual signature, an olfactory fingerprint… You become the alchemist! Objects of power… a secret for initiates.