The fragrance "Seoul's Dawn," launched in 2012 in honor of the city of Seoul, is an olfactory bouquet with fresh, green, and sparkling top notes that lead into an intense heart note based on Korean pine, concluding with an oriental woody note.
The image on the packaging depicts a coniferous forest, emphasizing the predominant heart note of Seoul's Dawn. The photograph by artist Bae Bien-U, a renowned Korean photographer, shows a landscape full of peace and tranquility, beyond space and time. This photograph conveys a deep sense of eternity and mystery: "When I walk through the pine forests," comments the artist, "I feel inspired by their beauty... these trees appear to me as the flesh and blood of the Korean peninsula."
