The Verbena fragrance by Officina Profumo Farmaceutica di Santa Maria Novella is a pure, fresh citrus note reminiscent of the aroma emanating from the "sacred herb" or "magic herb," as the verbena plant is also called. Known since antiquity, it was used to disinfect rooms in case of an epidemic or to cleanse objects and altars. In mythology, the plant is associated with Venus, and sages attributed to it the power to awaken passion in beloved persons.